U.S. Census Bureau

VMLY&R Washington DC *Lead Agency

Alex Hughes, Executive Head of Government Practice/Census Program Director
Ketzirah Lesser, Group Director, Strategy & Insights
Alberto Ferrer, Executive Director
Sam Hagedorn, Group Director, Innovation & Data
Jim Poumade, Group Director, Client Engagement
Belle Frank, Chief Strategy Officer
Antonio Ruiz, Managing Director, Client Engagement
Whitney Goodman, Director, Client Engagement
Paige Carruth, Director, Client Engagement
Devin Rote, Supervisor, Client Engagement
Kelly Reid, Operations Director
Brian Doherty, Director, Strategy & Insights
Leonardo Dos Santos, Associate Director, Strategy & Insights
Matt Fortwengler, Senior Campaign Program Manager
Allison Zwegat, Supervisor, Client Engagement
Erika Hatfield, Director, Client Engagement
Tom Gilmore, Executive Creative Director
Marco Howell, Creative Director
Jim Thompson, Creative Director

Wavemaker

Julie Lee, Managing Director
Shelane Walker, Media Director, Planning

Reingold, inc

Jack Benson, Partner/ Deputy Census Program Manager
Kiera McCaffrey, Vice President
Patrick Harrington, Creative Director
Tanya Patel, Senior Director, Digital Marketing
Emmy Praeger, Director, Digital Marketing

Guidehouse

Ann Davison, Communications Planning Director
Seth Morgan, Director
Timothy Nichol, Managing Consultant

BCW

Meredith Katz, Executive Vice President
Lauren Evette, Senior Vice President
Jenna Sauber, Strategy Director

“The Shape Your Future. START HERE” platform was extraordinarily effective in the context of public apathy, distrust of government, social unrest, and COVID-19. With the need to reach our country’s incredibly multicultural population, the 2020 Census campaign emphasized diversity, countered confidentiality fears, and humanized the importance of the Census based on the proposition that participation shapes everyone’s future. Despite the many unique 2020 challenges, the U.S Census Bureau achieved its goals, enabling accurate representation and basis for the distribution of trillions of dollars of funding for the next decade.