Wendy's

Carl Loredo, Chief Marketing Officer
Jimmy Bennett, VP, Digital and Social

VMLY&R *Lead Agency

John Godsey, Chief Creative Officer
Noel Cottrell, Chief Creative Officer
McKay Hathaway, Group Creative Director
Bret Smith, Managing Director, Strategy and Insights
Zach Leffers, Associate Director, Planning
Matt Keck, Creative Director
Jeremy Cline, Manager, Innovation and Data
Ben Grace, Art Director
Conor Clarke, Senior Art Director
Jon Colon, Copywriter
Jennifer McDonald, Chief Client Officer
Jason Bass, Managing Director, Client Engagement
Kelly Gartenmayer, Group Director, Client Engagement
Samantha Schuster, Supervisor, Connections
Carolina Mach, Connections Manager
Ryan Woods, Art Director
Jessica Wiggins, Supervisor, Connections
Colin Belmont, Associate Director, Client Engagement
Adam Scherzer, Associate Account Manager
Amy Winger, Global Chief Strategy Officer
Tomas Gonsorcik, Chief Strategy Officer

Spark Foundry

Ketchum

How could Wendy's reach gamers, the next generation of fast food eaters, who don’t want to be reached? We approached gaming less like an advertising channel and more like a social platform. Rather than just reaching this audience, we engaged with and played games alongside them. Gamers spent more than 9.8 million minutes watching Wendy’s on Twitch and downloaded branded in-game content more than 988,000 times. We amassed such a following we became the first verified restaurant account — placing Wendy’s in the top 1% of all Twitch streamers.