CLIENT
Progressive Insurance
Tricia Griffith, Chief Executive Officer
Jeanine Delsanter, Marketing Manager
Bailey Wells, Manager of Marketing Strategy
Meghan Walsh, Business Leader of Creative Management
Lauren Barger, Director Consumer Marketing Strategy
Chaz Warner, Programmatic Media Manager
Jeff Charney, Chief Marketing Officer
Andrew Christopher, Marketing Specialist
Bruce Perlman, Integrated Marketing Business Leader
AGENCY
Sean McBride, Chief Creative Officer
Gregg Nelson, SVP Group Creative Director
Mike Sullivan, SVP Creative Director
Thomas Hair, Creative Director (Art Director)
Zac Milner, Creative Director (Copywriter)
Carl Peterson, Associate Creative Director (Copywriter)
Ellie Aliabadi, Associate Creative Director (Art Director)
Catherine Sheehan, EVP Brand Strategy Director
Sean Vernaglia, EVP Executive Producer
Alex McSweeney, VP Marketing DirectorVal Bettini, Chief Client Officer
Danielle Balanov, Assistant Producer
Danielle Ivicic, VP, Head of Business Affairs
Eric Rubino, Associate Director of Project Management
Moxie Pictures
Cosmo Street Editorial
Zero VFX
The Soundtrack Group
SUMMARY
Our 2018 “Parentamorphosis” campaign targeted a new audience and launched Progressive’s first homeowners insurance product. Goals were successfully met, but the core insight still resonated. While it remains true that Progressive can’t protect you from turning into your parents when you buy your first home – Dr. Rick can. Our Dr. Rick campaign became Progressive’s most-watched content of all time, launched our target audience’s most-loved character, grew policies in force by double digit percentages and gave us the edge we needed to take on the competition.