CLIENT
Highmark Health
Lisa Huckestein, Senior Marketing Strategist
Lauren Santori, Lead Campaign Activation ManagerDeborah Crawford, Director, Marketing Strategy
Emily Kolson, Senior Creative Project Manager
Christine Stanesic, Senior Internal Comms Analyst
Stephanie Waite, Strategic Communications Advisor
Trish Imbrogno, Senior Social Media Analyst
Keith Loell, Director, Creative
Brian Aungst, Senior Campaign Activation Manager
Fred Watford, Senior Digital Marketing Analyst
Frank Dreyer, Principal UX Designer
Craig Riner, Senior Vice President, Strategic Marketing
Dan Laurent, VP, Corporate Communications
Dawn March, Event Planning Analyst
David Carr, Director of Social Media
AGENCY
Eric Weisberg, Global Chief Creative Officer
Jon Krevolin, EVP, Executive Creative Director
Stephen Osterman, SVP, Group Creative Director
Shelby Rauen, SVP, Brand Strategist
Jamie Heberling, SVP, Brand Leader
Burke DiPiazza, Copywriter
Rob Reid, Art DirectorKatie Pavlak, Senior Social Strategist
Pete Spender, EVP, Brand Leader
Skylar Healy, Producer
Sheryll Kollin, SVP, Director of Business Affairs
JPM Branding + Consulting
Julie Plake-McMinn, Owner
Marvel Entertainment
Justin McElwee, Director, Custom SolutionsTimothy Cheng, Director of Communications
Sean Ryan, Writer
Ian Herring, Colorist
Marcio Fiorito, Penciler
Mirko Colak, Artist
Jose Carlos, Artist
Darren Sanchez, Creative Lead/Editor
The Underground
Zeke Anders, VP, Director of Content Production
John Mercado, Senior Editor
Michael Majewski, Motion Graphics Editor
Leila Haley, Motion Graphics Artist
JP Dotson, Senior Finish Editor
SUMMARY
While 2020 was declared “The Year of the Nurse” it was clear we needed a special way to recognize nurses. We created a comic book portraying the real feats of heroism performed by nurses, working with Marvel Entertainment, to bring it to life. What started out as an effort to recognize nurses exceeded our wildest expectations. “The Vitals” was Marvel’s #1 digital comic of 2020 with over 560 million earned media impressions. Most importantly, we recognized nurses for all they’ve done during our greatest time of need.