IBM

Ann Rubin, Vice President, Corporate Marketing
Noah Syken, Vice President
Cecilia Correa, Vice President, Advertising
Claudio Zibenberg, Media Manager
David Manzo, Advertising Manager
Elizabeth O’Brien, Program Director, Sports & Entertainment Partnerships
Christos Pietros, Advertising Digital Lead and Program Manager
Kaitlyn Eisenshtadt, Advertising Program Manager
JP Kosanke, Vice President Media and Agency Management
Kelly Morris, Media Manager

Ogilvy & Mather *Lead Agency

Jeff Curry, Group Executive Creative Director
Jon Wagner, Executive Creative Director
Jonathan Gibson, Executive Director
Joe Maire, Executive Producer
Brian Martin, Group Strategy Director
Andy Green, Senior Copywriter
Blas Madera, Senior Art Director
Jeremy Kuhn, Managing Director
Roxi Ratcliffe, Account Director
Meg Dibley, Producer
Karl Westman, Executive Music Producer

GroupM

Erica Gorlick, Managing Director
Derrick Chen, Director
Anthony Antreasyan, Associate Director
Lauren Harris, Associate Director
Peter DeBartolo, Media Manager

In business, cutting deals is the riskiest and scariest part of a leader’s job. With Trade Assistant with IBM Watson on ESPN’s Fantasy Football platform, IBM got its AI into business leaders’ hands, showing them how Watson could take the scary guesswork out of deal-making. Through humorous comms that poked fun at less rational decision-making methods and drove significant results.