Campbell Soup Company

Linda Lee, Chief Marketing Officer
Janda Lukin, Chief Marketing Officer
Marci Raible, VP, Integrated Marketing
Karen Marks, VP, Integrated Marketing
Suzanne Landau, Production Lead
Lisa Zahn, Manager, Brand PR
Re McKenna, Producer
Gerald (Ward)Miller, Director of Global Quality Excellence
MariaGamble, Director Culinary and Innovation Hub
SheilaMiller, Manager, Test Kitchen

Leo Burnett Chicago *Lead Agency

Susan Lulich, EVP, Account Director
Bob Winter, Chief Creative Director
Chrisvon Ende, SVP, Creative Director
MikeWard, SVP, Creative Director
BridgetRose, Executive Producer
Monica Stahl, Account Director
Elizabeth Ritten, Producer
Tukiya Mwanza, Senior Account Executive
Amrita Bhatia, VP, Strategy Director

MSL Group *Lead Agency

Jolyn Koehl, Vice President
Lynsey Elve, SVP, Consumer Practice

Spark Foundry

The Mars Agency

Kristen Sabol, VP, Client Leadership
Jenna Ashbrechk, VP, Operations
JamesScarsella, Creative Director

Thanksgiving is a critical holiday for Campbell’s sales. However, this holiday was like no other. Covid restrictions meant more first-time cooks, nervous about cooking a big meal, who might not even make Campbell side dishes. We offered a novel proposition to Manhattanites. By purchasing Campbell’s products on Instacart consumers could sign up for Dinner Insurance for four of Campbell’s most popular Thanksgiving side dishes. The relevance of this gained national media coverage, brought in new younger users, and grew sales vs. year ago for all products.