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Budweiser USA
Future Official Sponsor

RAN IN: United States

CLIENT
Anheuser-Busch InBev

Marcel Marcondes, U.S. Chief Marketing Officer
Monica Rustgi, Vice President, Marketing
Marisa Siegel, Senior Brand Director
Mattie Shook, Brand Manager
Nick Kelly, Head of US Sports Marketing
Joseph Barnes, Director, Budweiser Sports
Matt Davis, Director, Budweiser Sports
Hannah Sorkin, Associate, Budweiser Sports
Lacey Clifford, Senior Director, Marketing Communications
Eddie Moye, Director, Marketing Communications
Scott Decker, Senior Media Manager

AGENCY
VaynerMedia *Lead Agency

Nick Miaritis, Executive Vice President, Client Services
Wanda Pogue, Global Chief Strategy Officer
David Cortés, Vice President, Strategy
Rob Lenois, Global Chief Creative Officer
Adam Lock, Group Creative Director
Harrison Barron, Creative Director
Joe Leotta, Vice President, Group Account Director
Lindsay Faulkner, Account Director
Gary Vaynerchuk, Chief Executive Officer
Aaron Kovan, Chief Production Officer
Todd Bradley, Creative Director
Rami Levi, Associate Creative Director
Brittany Newman, Art Director
Cristina O’Connell, Agency Editor
Donald Spampinato, Senior Account Executive
Joanne “Joey” Joseph, Agency Producer
Katherine Penland, Agency Producer
Lauren Dinsdale, Agency Producer
Margaux Ravis, Executive Producer, VaynerSmart
Xuedi Chen, UX/ UI Designer


160over90

Ben Harwick, Account Executive
Charles de Cabrol, Senior Account Manager


3STAR Productions

Emily Shur, Photographer
Zac Hahn, Assistant Photographer
Jill Roy, Producer
Natalie Campbell, Production Manager
Ward Robinson, Set Design
Brittany Edmiston, Grooming


SUMMARY

Despite the rise of women’s soccer in America, players were still paid 12x less than their male peers.While the issue appeared to be gender discrimination, a closer look revealed it was also economic. As one of only three sponsors of the NWSL, Budweiser set out to close the pay gap by addressing the sponsorship gap. We created placeholder products for the biggest sponsorship categories in sports to show brands what they were missing. As a result, the league announced 6 new sponsors and a salary cap increase of ~20%. 

CASE VIDEO


Language: English