Restaurant Brands International

Bruno Cardinali, Chief Marketing Officer, North America
Fernando Machado, Global Chief Marketing Officer
Lisa O’Brien, Brand Marketing Lead
Hope Diaz, Chief Marketing Officer
Katie Applefield, North America Marketing Communications Manager
Zunaira Mubasher, Category Manager, North America Marketing

GSD&M *Lead Agency

Tom Hamling, Group Creative Director
Leigh Browne, Creative Director
Jon Williamson, Creative Director
Jim Firestone, SVP Strategy Studio Lead
Janice Suter, Director of Social Media
Randy Romero, Associate Director of Social Media
Angela Brown, Social Strategist
Liam Doherty, Account Director
Jay Russell, Chief Creative Officer
Stephen Lintner, Copywriter
Dina Zolan, Art Director
Gracen Cohen, Social Media Manager
Carrie Hines, Group Account Director
Lacey Bobo, Account Supervisor
Morgan Spencer, Account Manager
Linda Nhan, Business Affairs Manager
Lindsay Wakabayashi, Director of Business Affairs
Lucas Dean Fiser, Project Manager

Alison Brod Marketing + Communications

How many unpaid tweets earn $87 million worth of media and lead to 13% same-store sales growth and an additional $1 billion in system-wide sales for the year? It doesn’t happen by chance. We set out to make Popeyes Chicken Sandwich wildly famous. And our “instant” success was a year in the making as we market-tested our sandwich and cultivated our fanbase, particularly among Black Twitter, a highly influential, hyper-creative group of Twitter users. When our moment came, we knew exactly what to tweet start #ChickenWars.