Lexus

Team One *Lead Agency

JulieMichael, CEO
Chris Graves, Chief Creative Officer
Mark Miller, Chief Strategy Officer
Kyle Acquistapace, Executive Director of Idea Communication
Paul Silverman, Managing Director
Sharon Kondo, Group Director, Strategic Analytics
Jason Stinsmuehlen, Executive Creative Director
Craig Crawford, Executive Creative Director
Greg Sandberg, Management Director
Meg Seiler, SVP, Public Relations
PrestonLarson, Management Director, Media & Integrated Services
DonnRohn, Management Director, Strategy
Cliff Adams, Group Planning Director
Joel Dons, Management Director, Account
Amy Oars, Account Director
Monica Reagan, Group Media Director
Scott Thornton, Media Director
Nichole Kirsch, Group Media Director
DaveCorsaro, Account Director
Monica Abbracciamento, Account Supervisor
Kristen Foss, Associate Strategy Director
Trang Fieman, Senior Strategic Planner
Aliz Toth, Senior Strategic Planner
Robin Watkins, Account Director, Social
Jana Pinkosky, Account Director
Paige Shlemmer, Management Supervisor
Tim Meraz, Design Director
Alastair Green, Executive Creative Director
Jon Ruppel, Group Creative Director
John Dohrmann, Creative Director, Social
Tyler Doupe, Creative Director
Charlie Stevenson, Associate Creative Director
Chase Conerly, Associate Creative Director
Monique Harmon, Art Director
Martha Del La Torre, Producer
Cara Lohman, Strategic Planner

In 1999, luxury automotive brand Lexus set out to introduce a one-of-a-kind, brand-building winter sales event. No other luxury automaker had attempted to try this because sales growth – not brand growth – was the year-end priority. Most aimed achieve one or the other, not both. By focusing on the emotional core of the holidays – the gift-giving moment – Lexus resolved the sales event paradox. The iconic December to Remember Sales Event campaign grew sales AND grew love for the brand. 21 years later, its cultural impact lives on.