Ally Financial

Andrea Brimmer, Chief Marketing and PR Officer
Kelly Branch, Director, Digital Communications
McKenzie Bright, Director, Social Media
Freddie Barbour Jr., Social Media Director
Matthew Fegert, Marketing Specialist
Saloni Janveja, Executive Director, Diversity & Inclusion
Jim Bentubo, Director of Content Strategy

Anomaly *Lead Agency

Amelea Renshaw, Strategy Director
Jordan Cohen, Comms Strategy Director
Caroline Scott, Account Director
Annie Vlosich, Senior Producer
Alex Behles, Associate Creative Director
Isaac Weeber, Associate Creative Director
Seth Jacobs, Executive Creative Director
Justin Yang, Art Director
Chiyeung Lau, Copywriter
Mike Reuter, Business Director
Jessica Levy, Account Executive
Cara Brininstool, Senior Project Manager

MediaCom

Jon Ames, Account Director
Mariana Dimitrova, Executive Director
Gabrielle Faulkner, Media Coordinator
Josh Schirle, Director, Paid Social
Christina Meca, Manager, Paid Social

Media Monks

Media Monks

Tina Torres, SVP Growth & Marketing
Andy Loo, Executive Producer
Madina Paulig, Senior Creative
Alvaro Sanchez, Senior Producer

TierOne

Sue Parente, Managing Partner
Alison Salzberg, Senior Director

This paper celebrates the way Ally extended their reach among a savvy digital audience within the world of gaming by hacking the most loveable game on the planet, Animal Crossing, to make finances fun and engaging. Using gamification, Ally sparked conversations about money in a fun and engaging way to make financial literacy real and accessible to all, while delivering on the promise to be an ally for all things money – or in this case, bells.