The J.M. Smucker Company

PSOne *Lead Agency

Gina Leone, SVP, Group Account Director
Jason Gorman, EVP, Executive Creative Director
Gail Hollander, Group Client Lead
Andy Bird, Chief Creative Officer
JR Harris, Associate Creative Director
Kyle Lusk, VP, Brand Strategy
Sandy Stewart, VP, Group Creative Director
Arthur Germer, Art Director
Kaitlyn Kline, Senior Engagement Manager
Zakk Weston, Copywriter
Rebecca Harris, Account Supervisor
Chris Drake, Senior Program Manager
Emily Bayer, Account Director
Cassie Bachik, Account Coordinator
Stacey Zryb, Associate Director, Media Strategy and Digital Investment
Victoria Martins, Media Supervisor
Audra Joseph, Lead Analyst, Analytics
Katie Balliew, Media Planner
Claire Ensor, Media Supervisor
Dara Brody, Planner, Strategy
Alexa McGriff, Senior Brand Planner
Krystal Keller, Senior Designer
Laurie Schulman Derousseau, VP, Consumer Practice
Alan Danzis, Senior VP, Media
Rachel Tierney, Producer, Broadcast
Darianne Monkan, VP, Director, Program Management
Shaun Bruce, Associate Creative Director
Tim Wassler, Associate Creative Director
Nicole Bradley, Designer
Micol Rankin, Senior Art Director

Meow Mix, a once culturally ubiquitous brand was becoming a has-been. We set out to make Meow Mix famous again as the brand cats love by reinventing our iconic jingle to put us back in the cultural conversation and show cats of all tastes enjoy Meow Mix. Our campaign led to category-leading HH penetration at 25.8%, and set single-year sales records for our 45+ year-old brand.