CLIENT
Nike Inc.
Gino Fisanotti, VP, Global Brand Creative
Alex Lopez, Creative Director - Brand Defining
Andy Whiteside, Sr. Director
Bill Director, Maginnis
Bradley Firth, Director
AGENCY
Dylan Lee, Copywriter
Naoki Ga, Art Director
AJ Blumenthal, Brand Strategy Director
Alberto Ponte, Creative Director
Ryan O’Rourke, Creative Director
Alex Romans, Copywriter
Miguel Gonzalez, Art Director
Paula Bloodworth, Group Strategy Director
Lee Jennings, Art Director
Kevin Steele, CopywriterJake Grand, Executive Producer
Krystle Mortimore, Executive Producer
Emily Knight, Producer
Andre Gustavo, Group Brand Director
Kate Rutkowski, Brand Director
Steve Smith, Brand Manager
Daniel Sheniak, Group Media Director
Brian Goldstein, Associate Media Director
David Ramirez, Creative Operations Manager
Reme DeBisschop, US Group Media Director
Emily Dalton, Associate Media Director
Graham Wallace, Media Supervisor
Katie McCain, Senior Producer
Byron T. Oshiro, Senior Producer
Samson Selam, Associate Producer
Shani Storey, Associate Producer
Paanii Annan, Brand Manager
Nathan Goldberg, Brand Strategy Director
Wieden + Kennedy (Portland) *Lead Agency
SUMMARY
2020 should have sidelined Nike, but the You Can’t Stop Sport brand platform placed sport and Nike back into popular culture. Even during a year without sport, Nike dominated conversation, grew brand equity, increased profitability, & reached record stock highs.
