Whirlpool Corporation

Kelly Roche, Communications Brand Manager (Maytag Brand)
Allison Gillespie, Senior Brand Manager (Maytag Brand)
Christy Peplow, Communications Assistant Brand Manager (Maytag Brand)
Brennan Haase, Digital Brand Manager (Maytag Brand)
Carol Wolowic, Senior Manager, Media Strategy
Rob Sundy, Senior Director, Brands & Marketing Services

Digitas *Lead Agency

Alycia Hamilton, SVP/Group Account Director
Caitlin Cody, VP/Group Director, Creative Strategy
Molly Kilduff, VP/Director, Account Management
James Collins, Associate Director, Creative
Jenny Grant, Associate Director, Creative
Natalie Baboulas, Associate Director, Media
Greg Lederer, VP/Group Director, Executive Producer
Mike Frease, EVP, Group Creative Director
Rhiannon Davis, Art Director
Cara Ross, Editor, Production
Kendall Stemper, Account Manager
Kate Newman, Associate Director, Social Strategy
Chris Jansma, VP/Group Creative Director
Lisa McGann, Supervisor, Paid Social
Atit Shah, Chief Creative Officer, North America
Caitlin Finn, VP, Group Director, Connections Strategy
Megan Dickinson, Associate Director, Traffic, Production
Tara Brennan, Senior Associate, AMP
Caitlin Fox, Planner, Paid Social

Ketchum

Stephanie Tennessen, Vice President
Ally Geoffrey, Senior Account Executive
Erica Saviano Tsiotas, VP, Media
Sarah Sheehan, Senior Vice President

This activation featured the Maytag Man in a way that highlighted his sexiness and made the Maytag brand’s key attribute - dependability - resonate in new ways. It was accomplished via a complete integration with PEOPLE Magazine’s sexiest man of the year issue. The campaign was a huge success, increasing dependability perceptions +15 pts among people who interacted with the campaign, getting great engagement across all touchpoints, bringing our dependability story to 2 in 5 adults in the US.