Walmart

William White, Chief Marketing Officer
Casey Schlaybaugh, VP Brand

Publicis Groupe: Fallon, Publicis New York, Digitas *Lead Agency

Patrick White, SVP, Strategy Director
Lauren Pulwer, VP, GroupAccount Director
Nikki Baker, Chief Creative Officer
Leslie Shaffer, Chief Creative Officer
Travis Parr, Group Creative Director
Atit Shah, Chief Creative Officer
Molly Crawford, Executive Creative Director
Jenny Read, EVP, Director of Integrated Production
RosKing, EVP Global Clients
MadelineDeWree, Creative Director
Reed Hoffman, Associate Creative Director
Justine Pelayo, Art Director
Mary Morgan-McGee, Executive Producer
Jason Jasso, Executive Producer
Perry Von Stade, Associate Producer
Sarah Ferrier, Producer
Karli Kolbert, Account Supervisor
Audrey Thorn, Account Supervisor
Andrea Hoock, Account Director
MarinaRecalde, Account Director
Jessica Smoller, Account Director
Alana Brolly, Account Supervisor
Kendall Saunders, Account Executive
Tyrel Murphy, Account Executive
Jessie Chen, Senior Strategist
Deanna Der, Strategist
Iliana Ortega, Strategist
Teresa Mitchell, Sr. Program Manager
Patrik Bolecek, SVP, Creative Director, Design
Ian McAlister, Associate Creative Director, Design
Rachel Doyan, Associate Creative Director, Design
DominiqueEdwards, VP Director Program Management
Sergio Castro, SVP, Digital Production
Katie Stanford, SVP, Project Management
Josh Clayton, Copywriter
Mollie Coyne, Art Director
Shaun Bruce, Associate Creative Director
Jamie Rome, Associate Creative Director

Haworth Marketing + Media

Burrell

Lopez Negrete Communications

After revenue growth flat-lined and customers’ expectations intensified, Walmart needed to accelerate Holiday sales, increase creative efficacy and deepen emotional connection with customers during one of the most competitive and economically challenging years.We drove revenue to outpace the market by 742% and drove a +15% increase in marketing-attributed sales compared to last year. Compared to 2019, more customers perceived Walmart as providing a greater value for their money(+4%), and having the variety they want and need (+5%).