AGENCY
Jaime Robinson, CCO / Co-Founder
Lisa Clunie, CEO / Co-Founder
Dan Lucey, ECD
Chris Turney, Head of Strategy
Katie Persichilli, Account Director
Mica Gallino, Creative Director
Matthew Eckrich, Copywriter
Hannah Lewman, Senior Strategist
Kirk Damer, DesignerSarah Collinson,Managing Director
Raelyn Martin,Account Supervisor
Becca Patrick, Director of Creative Services
Magnus Blair, CSO
Oliver Rivard,Editor / Animator
JOAN Studios
SUMMARY
2020 was a year of cancelled trips and broken vacation dreams. When safety allowed us to invite guests back to Virgin Hotels, we needed guests to stay–for our sake, and for theirs. We needed the revenue and they definitely needed a stay in a place that wasn’t their house/office/gym/daycare center. So we put out a holiday campaign offering a respite from 2020 routines. Despite the year of record-low travel, our holiday campaign vastly outperformed expectations in both bookings and revenue.
