Mondelez International

Meredith O'BRIEN, Customer Business Lead, Mondelēz
Katie PROVENZANO, HQ & Customer Shopper Marketing, Mondelēz
Stephen McGowan, Head of Shopper Activation & Strategic Partnerships, Mondelēz
ANN JENSEN, Senior Category Advisor, Customer Development & Sales Planning, Mondelēz

HyVee

TARA DODGE, Director, Supplier Relations, Hy-Vee
SHAWN CROUSE, Vice President, Supplier Relations, Hy-Vee
MATT NICKELL, Vice President, Sports Marketing, Hy-Vee
BETHANY GRABE, Video Producer, Helpful Smiles TV, Hy-Vee

Phoenix Creative Co. *Lead Agency

Creative Artists Agency

JAY BARBEAU, Brand Consultant, Creative Artists Agency

The Hy-Vee Hometown Olympian program was crafted to resonate specifically with Hy-Vee’s customers by featuring regional “hometown hero” Karissa Schweizer to capture the “carts and minds” of its Midwestern shoppers. The 360-degree program showcased Schweizer in social media, weekly ads, digital executions, in-store displays, and more across the planned month of June and well into October – the first time Hy-Vee engaged with Mondelēz International on a program of this scale. The program attracted new shoppers and increased buy rate of existing shoppers with category sales.