Alpha Foods

Erica Watts, CEO and CFO
Erica Watts, CMO
Erica Watts, Director of Marketing
Erica Watts, Digital Marketing Manager
Erica Watts, Senior Brand Manager

Mischief @ No Fixed Address *Lead Agency

Erica Watts, CCO
Erica Watts, President
Erica Watts, Executive Creative Director
Erica Watts, Executive Creative Director
Erica Watts, Copywriter
Erica Watts, Art Director
Erica Watts, Head of Strategy
Erica Watts, Strategy Lead
Erica Watts, Account Coordinator
Erica Watts, Account Director
Erica Watts, Business Manager
Erica Watts, Director of Comms Planning and Media
Erica Watts, VP Creative Technology
Erica Watts, Strategy Director
Erica Watts, Senior Print Producer at No Fixed Address
Erica Watts, Senior Production Artist at No Fixed Address
Erica Watts, VP Analytics

J Connelly

Leap Grow

Quan Media

By June 2021, Chicken shortages were sweeping the nation and poultry prices had surged from $1.50/lb to $4.00/lb. While the rest of the nation saw a crisis, we at Alpha Foods saw an opportunity. One to get chicken-lovers to try plant-based chick’n. We drew attention to this ‘Chickenflation’ by reducing prices of our meatless nuggets at the same rate that chicken prices increased. In one week, the campaign drove 16million unique earned impressions, a 7X increase in web-traffic, and a 31% increase in sales.