CLIENT
Juanita's Foods
Yolanda Mata, Director of Marketing
Jessi Lafayette, Sr. Marketing Manager
Tim Snyder, Chief Executive Officer
AGENCY
Matt Miller, Chief Creative Officer
Julien Lemoine, Managing Director
Dave Povill, Executive Creative Director
Dave Cuccinello, Executive Creative Director
Luis Marques, Creative Director
Julio D’Alfonso, Creative Director
John Moeller, Head of Design
Czar Dizon, Designer
Chidalu Motanya, Art Director
Maddi Wagner, Copywriter
Andrew Tucci, VP, Executive Producer & Director
Chloe Collins, Associate Producer
Luke McIntosh, Senior Editor
Jason Levesque, Animator
Rebecca Hanson, Account Director
Ashley Bain, Public Relations Consultant
Marissa Vensel, Account Executive
Tricia Dino, Account Director
Michael Eschenbach, Account Director
Tim Millar, Brand Strategy Lead
Reza Rostampisheh, Director Brand Planning
Marisol Moran, Brand Planner
Madeleine Reeves, Senior Brand Planner
Edwin Pangilinan, Senior Project Manager
BBDO New York
Adrienne Katz, Executive Producer, Experiential
Hayley Baldwin, Senior Experiential Producer
Julie Collins, EVP, Group Executive Producer
Hearts & Science
Enter.Works
Zev Norotsky, Founder
SUMMARY
To bring awareness to Juanita’s and engage customers on our owned channels, we invented a way to share Juanita’s Nacho Cheese Sauce during a time when many were excited to share company again, but not so excited about sharing germs. We leveraged a direct tie to the Fourth of July holiday with our Juanita’s Nacho Cheese Dip-Spenser, to reach over 2.5M unique consumers and surpass Juanita’s benchmark in these KPIs: ~+40% increase in Click Through Rates, ~+290% increase in View Through Rates, and ~+686% increase in Video Completion Rates.
