CLIENT
American Express
Leo Ehrline IV, Senior Manager, Global Sports Sponsorships
Lindsay Ulrey, VP, Global Sports Experiences & Partnerships
AGENCY
Ross Godick, Director
Bradley Bean, Manager Business Leadership
Christine Shoaf, EVP, Group Director, Business Leadership
Jesse Patch, Director of Experiential Production
David Chamberlain, Chief Experience Design Officer
Ian Fettinger, VP, Group Director, Business Leadership
Jen Lemieux, Senior Experiential Producer
Nicole Miller, VP, Experience Design Director
Steven Gonzalez, Senior Graphic Designer, XD
Loisse Ledres, Senior Experience Designer
Lauren Kimball, Design Director, XD
Noah Pollock , Associate Creative Director
Alec Cumming, Director of Creative Technology
Michelle Petterson, Senior Integrated Producer
Pooja Daphtary, Director, Integrated Production
Mary Mitchell, Director, Business Affairs
Rich Weismiller, Editor
Kimberly Leong, Executive Assistant
Joseph Gourley , Design Director, XD
Stephanie Menon, Senior Project Manager
Liz McClure, Director Project Management
Athena Margarites, Senior Project Manager
Katrina Barrios, Research Manager
Lisa Gramling, SVP, Research Innovation & Intelligence
John Visser, Associate Director Analytics
Day One Agency
Brian Tsao, SVP
Wassmerman Media Group
Jez Lubenetski, VP, Brands
SUMMARY
American Express understands the excitement of attending a live, in-venue event. They also understand the downsides of encountering poor shopping experiences to purchase concessions and merchandise.
Through a combination of fan insights and emerging technology, they modernized the transaction experience for Card Members in-venue through creating the American Express Shop, the first Card Member-exclusive, checkout-free shopping experience where fans tap their card, grab exclusive concessions and merchandise, and get back to the action.
The Shop cut down time spent making purchases from 15 minutes to 90 seconds.
