CLIENT
Ally
Andrea Brimmer, Chief Marketing & Public Relations Officer
Jennifer Brockington, Executive Director Brand, Consumer Marketing, and Research
Kevin Howard, Executive Director, Digital Marketing
Saloni Janveja, Executive Director - Diversity, Equity and Inclusion
Megan Audette, Senior Director, Advertising and Social Media Strategy
Lisa Fulks, Digital Marketing Director
Mackenzie Bright, Social Media Director
AGENCY
JM DaVirro, Creative Strategist
Stephanie Calabrese, Senior Client Partner
Ben Hall, Managing Director
Rick Williams, Group Executive Creative Director
Marcel Yunes, Group Executive Creative Director
Katie Facada, Creative Director
Thibault Gerard, Creative Director
Jonathon Shannon, Associate Creative Director
Bede Gannon, Associate Creative Director
Lukas Pearson, Senior Copywriter
Gage Young, Senior Art Director
Lisa Greenleaf, Group Production Director
Jessie Morton, Senior Producer
David Mintz, Account Director
Maya Goldberg, Senior Strategist
Chris Detoy, Director, Content Studio
James Dick, Executive Creative Director
Wing Luo, Creative Director & Senior Technical Director
Natasha Saenko, 3D Art Director
Cristina Kuong, Senior 3D Artist
Ivan Joy, Senior 3D Artist
Calvin Lee, 3D Artist
Gavin Shapiro, Motion Design Director
Christian Heilman, Associate Video Editor
MediaCom
Mariana Dimitrova, Ally Business Lead
Robert DeSena, Media Director, Senior Partner
Andrew Ettinger, Director, Performance Media
Sean Stapleton, Associate Director, Digital Investment
SUMMARY
Tapping into Reddit, a known hub for affluent millennials and tech enthusiasts, Ally Bank successfully utilized native Gold & Award gifting behaviors to prove out the benefits of Ally’s personal banking tools. Ally was able to demonstrate how to “bank smarter” by inviting audiences on Reddit to award their paid Promoted Post Gold and profit by getting Argentium (an award 40x the value of Gold) in return. The campaign was so successful that Ally was “sold out” of Argentium within 72 hours.
