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Ad Council
It's Up to You

RAN IN: United States

CLIENT
Ad Council

AGENCY
The Ad Council *Lead Agency



Ad Council *Lead Agency



Pereira & O’Dell



SUMMARY

The Ad Council brings together the brightest minds in media, tech, advertising, entertainment, marketing and philanthropy to develop life-changing campaigns that tackle the most pressing issues facing the country. However, at the start of 2021, the Ad Council faced the largest, most complicated and more urgent social issue in its history. At the time, 334K Americans had already died of COVID-19. We needed a united America to embrace a COVID-19 vaccine as soon as it was available, but we faced a massive communications challenge – fear, misinformation, and distrust.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Social: Organic,Digital Mktg. – Video Ads,Interactive / Website / Apps,Print - Newspaper,Public Relations,Influencer / Key Opinion Leader,TV

Language: English