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American Greetings
Celebrate All Moms, They Deserve It!

RAN IN: United States

CLIENT
American Greetings

Julie Jones, VP, Sales and Shopper Marketing
David Mayer, Executive Director Route 199, Creative Editorial
Stephanie Jennemann, Shopper Marketing Manager, Target
Jessica Matisz, Executive Director, Shopper Marketijng
Sue Mackey, President, Creative Products & Seasonal Cards
Maureen Meidenbauer, VP, Sales (Target)
Kelly Ricker, Chief Creative Officer

AGENCY
VMLY&R Commerce *Lead Agency

Lisa Looman, Account Director


Route 199: American Greetings In-House Creative Agency



SUMMARY

People recognize all their “moms” on Mother’s Day, but historically only buy a card for the mom who raised them. After the 2020 pandemic, there was a renewed desire for expression that a gift alone couldn’t deliver. From moms by birth to moms by choice, mom squads to pet moms, American Greetings found a way to help Target Guests show appreciation for all the important women in their lives, delivering the highest greeting card sales in the retailer’s history.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Influencers,Digital Mktg. – Location based,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Interactive / Website / Apps,Retail Experience: Digital,Retail Experience: In Store,Sales Promotion, Couponing & Distribution

Language: English