Schuman Cheese

Lauren Dykes, Marketing Director
Quentin McDuffie, Associate Brand Manager

Partners + Napier *Lead Agency

Rob Kottkamp, Chief Creative Officer
Dan O'Donnell, Group Creative Director
Cara Mittler , Group Account Director
Greg Smith, Director of Media Planning
Craig Gaffney, VP, Group Strategy Director
Michelle Spinnler, Associate Director Media Buying
Cate Fabens-Jones, Agency Producer
Lauren Cole, Senior Project Manager
Matthew Spaull, Director, Gammut Productions
Elyse Kosakowski, Senior Art Director
Elyse Kosakowski, Senior Copywriter
Isabel Drukker, Copywriter
Parker Bement, Cinematographer
Jordan Murphy, VP, Group Media Director
Erica Erskine, Media Buying Manager
Elyse Kosakowski, Media Buyer
Elyse Kosakowski, Social Media Specialist

Cello Cheese is a small artisan brand that needed to increase sales and expand its audience while competing against bigger budget brands in a crowded specialty cheese aisle. Our campaign hyper-focused on helping intimidated specialty cheese newbies to “Cheese Confidently.” By humorously translating verbose cheese connoisseur jargon into authentic guidance, our geo-targeted digital media plan and in-store presence achieved 4X our goal for unit sales lift, a 38% lift in units sold per store and a 130% increase in foot traffic from customers exposed to the campaign.