Campbells Soup Company

Janda Lukin, Chief Marketing Officer
Karen Marks, VP Integrated Marketing
Sarah Levine, Associate Director, Consumer Connections
Shibani Potnis, Managing Director
Bethridge Toovell, Director External Comms & Social Media
Sarah Burke, Manager Social Media & Content

Saatchi & Saatchi New York *Lead Agency

Nayantara Mukherji, VP Group Director of Brand Strategy
Melissa Hochman, VP of Digital Strategy
Caitlin Reynolds, EVP, Portfolio Lead
Daniel Lobaton, Chief Creative Officer
Daniel Price , ACD, Copywriter
Jacopo Biorcio, Senior Art Director
Andrea Diquez , CEO
Lucas Panizza, Creative Director
Perri Rubenstein , Account Executive
Beth Helminiak , Business Manager
Michelle Scallate, VP, Account Director
Tim LeGallo, Executive Producer
Bob Winter, Executive Creative Director
Liz Taylor, Global Chief Creative Officer

Spark Foundry New York

MSL

Goldfish has been kids’ favorite snack for decades. When Covid hit, on-the-go and school snacking disappeared overnight. Goldfish had to establish itself as a snack that’s not just for kids, but also for adults. We found adults have their own way of eating Goldfish: by the handful. So we challenged people to #GoForTheHandful and show us how many Goldfish can fit in their hand. We partnered with NBA’s biggest hands, Boban Marjanovíc, to get the competition going on TikTok. Result? Goldfish grew HHP, brand consideration and social engagement among 18-34.