AGENCY
Tim Gordon, Co- Chief Creative Officer
Felix Richter, Co- Chief Creative Officer
Scott Bell, Executive Creative Director
Matty Smith, Creative Director
Gideon Olshansky, Strategy Director
Leigha Baugham, Group Communications Strategy Director
Clark Cofer, Sr Communications Strategist
Frank Renwick, Executive Group Account Director
Nivie Roberts, Account Director
Trad Salvo, Data Strategy Director
Erik Smith, Data Strategist
Craig Gerringer, Senior Copywriter
Joel Francke, Associate Creative Director
Jesse Austin, Jr. Copywriter
Sabrina Lau, Group Communications Strategy Director
Samantha Deevy, Group Communications Strategy Director
Justin Schneider, Group Communications Strategist
Emily Banaszynski, Communications Strategist
Jenni Moseley, Account Manager
Casey Powers, Chief Brand Strategy Officer
Casey Powers, Chief Engagement Officer
Casey Powers, Head of Communications Strategy
Casey Powers, Chief Knowledge Officer
Casey Powers, Head of Experience Strategy
Golin
SUMMARY
Mattress Firm was written off as another casualty of the retail apocalypse, facing competition from a sea of digital-first competitors. A reliance on promotions wasn’t differentiating the brand. To grow the brand, they needed to plant their flag as more than another mattress store, but the trusted leader in sleep. Junk Sleep, their first brand campaign, visualized how poor sleep leaves us a shell of our true selves, encouraging people to find the right mattress. The campaign boosted awareness, key differentiation metrics, and drove double digit sales increases YoY.
