Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6
  • Thumb 7

SOUR PATCH KIDS
SPK Mystery at Circle K

RAN IN: United States

CLIENT
Mondelez International

KATE SCHUSTER, Director, National Accounts Convenience East
MINDY STONE, Customer Director Shopper Marketing
ERIN Tribfelner, Customer Account Manager
MATT JORDAN, Manager, Shopper Merchandising Solutions
RUTTIKA JOSHI, Sr Manager Sales Planning
MILI LADDHA, Director, Equity Candy

AGENCY
Phoenix Creative Co. *Lead Agency



Circle K

DAN LATZKE, LOYALTY DIRECTOR
MATT HIEB, VP GLOBAL PROCUREMENT
ELISA GORIA, Head of Global Dispensed Beverages
MADELINE THOMAS, Campaign Manager


SUMMARY

In an unprecedented, two-year collaboration between Circle K and Mondelēz International, the team leveraged deep understanding of their shared consumers in order to develop “The Secret Circle at Circle K.” This powerful custom activation seamlessly guided customers along the path to purchase via multiple advertising touchpoints to enjoy the mother of all delicious duos: the first-ever SOUR PATCH KIDS carbonated beverage and a new mystery-flavor SOUR PATCH KIDS pack! 

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Gaming,Digital Mktg. – Programmatic Display Ads,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Packaging & Product Design,Retail Experience: Digital,Retail Experience: In Store,Sales Promotion, Couponing & Distribution

Language: English