GSK Consumer Healthcare

Sara Carpenter, Global Business Lead
Jackie Krueger, Brand Manager

FCB Global *Lead Agency

Emma Armstrong, President
Gabriel Schmitt, CCO
Michael Aimette, CCO
Tyronne Schaffer, Creative Director
Kevin Goff, Creative Director
Todd Sussman, Chief Strategy Officer
Carmen Maria Gabbe, Strategy Director
Tara Graff, SVP Group Account Director
Sean Kittredge, Management Supervisor

Rattling Stick

The Embassy

Hogarth Worldwide Inc.

Flonase was stuck in stagnation, struggling to gain appeal as more than a secondary complement to leading pills. To turn heads, we leaned away from reigning category narratives about the wonders of Nature, leaning into the truth that for most allergy sufferers, Nature’s most beautiful trees and flowers feel terrifying. We created a world of monsters representing Nature’s allergens, then showed how with Flonase, allergy monsters don’t have to be scary. Our campaign catapulted the business, helping Flonase grow more than 2x as fast as other allergy brands.