Lexus

Vinay Shahani, Vice President, Marketing
Mia Phillips, Sr. Manager, Marketing and Media

Team One *Lead Agency

Jason Stinsmuehlen, Executive Creative Director
Jesse Blatz, Creative Director
Matt Lanzdorf, Creative Director
Kristen Foss, Associate Strategy Director
Amy Oars, Account Director
Cliff Adams, Group Strategy Director
Preston Larson, Management Director, Media & Integrated Service
Donn Rohn, Management Director, Strategy
Julie Michael, CEO
Chris Graves, Chief Creative Officer
Mark Miller , Chief Strategy Officer
Kyle Acquistapace, Executive Director, Idea Communication
Joel Dons, Management Director
Luke Roloff, Copywriter
Adam Bright, Art Director
Steven Hanlon, Associate Creative Director
Charlie Stephenson, Associate Creative Director
Leah Bohl, Associate Director of Content
Sam Walsh, Director of Content
Robin Watkins, Account Director, Social
Nichole Kirsch, Group Director, Media
Scott Thornton, Media Director
Laura Schluckebier, Program Manager
Jamie Lau, Associate Director of Program Management
Meg Seiler, Group Director, Public Relations
Daphne Dobbs, Account Director, Public Relations
Stacey Cho, Associate Media Director
Ashly Amey, Account Executive
Colin Simonds, Director, Digital Strategy
Brian Gibson, Executive Producer
Steven Garcia, Director, Cultural Anthropology
Mike Shin, Senior Manager, Product Insights
Ganesh Relekar, Director, Strategic Analytics
Chanelle Billones, Media Supervisor
Tristan Gerardo, Media Planner
Jessica Solorzano, Manager, Business Affairs
Lisa McQueen, Media Manager
Greg Kitzens, General Manager, Lexus Marketing

A boomer-dependent luxury brand in need of a youth infusion, a luxury sedan segment being annihilated by luxury utility vehicles, and a single-minded sport sedan tasked with nearly doubling sales and attracting an outsized-share of Millennials during a pandemic. What could go right? Lots. By connecting the unapologetic obsession our audience had for their passions with Lexus’ fanatical obsession with a pure sport sedan experience, sales increased 96%, IS reclaimed leadership in segment consideration with a 25% increase, and reclaimed segment leadership in share of Millennials with a 43% increase.