PEPSICO BEVERAGES NORTH AMERICA

Kathryn Kennedy, Senior Director Marketing
Fred Ghamyan, Sr Marketing Manager
Jazmine Robinson, Sr. Marketing Analyst
Jillian Galasso, Communications Lead
Deborah Kugler, Sr Design Manager
Nancy Rooney, Chief Marketing Officer

TracyLocke *Lead Agency

Shawn Kraemer, Executive Creative Director
Shannon Suppe, Account Director
Eric Bruno, Associate Creative Director
Stefanie Powers, Associate Creative Director
Molly Brewer, Integrated Content Producer
Phil Camarota, Chief Creative Officer
Sasha Dias, Copywriter
Ilaria Fabbri, Copywriter
DJ Rossino, Art Director
Freddie Topete, Associate Design Director
Susi Cadena, Sr. Designer
Lisa Lambe, Print Production Manager
Melissa Solomons, Media Buying Director

OMD

Cristin Kilbride, Executive Director
Joseph Bellavia, Associate Director

Verse + Hook

Justin Norman, Founder/Creative Head

Music Audience Exchange

Acceleration Community of Companies (ACC)

Emily Thomas, Vice President
Shruti Dhalwala, Director
Katherine Hartley, Sr Account Executive

With their omnichannel campaign, “Full of Detroit Soul,” Pepsi helped pour pride back into a city shrouded in negative stereotypes & declining sales. By giving local creators a platform to share their talent & stories, Pepsi created a deeper, more authentic connection with Black Detroit consumers & the city. The result was a +10.4% sales change vs same period YAG, and the campaign earned 216MM+ media impressions – proving that not only did we ignite pride, but we propelled action.