Tobacco Free Florida

Lacoadia Burkes, Marketing and Health Communications Manager
Bianca Bulengo, Marketing Coordinator

ALMA DDB. *Lead Agency

Luis Miguel Messianu, Creative Chairman & CEO
Michael Sotelo, VP, Digital Content & Experience Strategy
Angela Rodriguez, SVP, Head of Strategy
Felipe Diaz-Arango, Associate Strategic Planning Director
Melis Cifcili, Manager, Content & Experience Strategist
Beatriz Delgado, Associate, Content & Experience Strategy & Innovation
Claudia Rodriguez, Account Director
David Hutchinson, Developer
Elizabeth McCarthy, Senior Account Director
Jorge Murillo, VP, Executive Creative Director
Carla Urdaneta, Copywriter
Christian Liu, Executive Creative Director
Patrizia Medina, Project Manager
Rachel Vasquez, Art Director
Ana Banos, Supervisor, Senior Translator/ Proofreader
George Rabel, Translator/ Proofreader

Track DDB

Rachel Mellon, Strategist
Adam Fraser, Group Account Director
Elena Dvoirin, Senior Project Manager
Bia Breves, Executive Creative Director
Laura Sadler, Associate Creative Director
Clayton Whelan, Art Director
Faisal Rafique, VP, Enterprise Information Management
Shweta Gaikwad, Email Campaign Specialist

To help people who sincerely want to quit smoking but are weary of getting involved help from others, Tobacco Free Florida (TFF) create a tool that lends them the support they need in a private, low-key medium: CRM. Through the CRM Quit Buddy program (and with no paid media), TFF was able to fill the long unaddressed void between quitting totally alone and its more involved formal services, leading to 78% higher quitting success than its other services, as well as enrollment and engagement at double the industry benchmarks.