AGENCY
David Flemister, Managing Director
Anna Ross, Managing Strategy Director
Ryan Blum, Executive Creative Director
Earl Wallace , Group Creative Director
Matilda Ivey, Group Director
Anthony George, Strategist
Barbara Reusa, Executive Producer
Andrea McDowell, Account Director
Madison Richard, Art Director
Paisley Davidson, Copywriter
Jenna Kaufman, Project Manager
Janet Muentes, Senior Production Business Affairs
Vivi Costa, Senior Analyst
Tomas Gonsorcik, Chief Strategy Officer
Lanier Gilbert, Senior Strategist
Chris Furse, Chief Client Officer
Imran Ismail, Senior Partner, Director
Larry Swyer, Managing Partner
Marc Tammen, Partner, Media Director
Nicholas Omeltchenko, Investment Manager
Robert Swartz, Strategy Director
Leonardo Ruiz, Science & Analytics Director
Florence Lee, Director, Paid Social
Michael Fiola, Account Director
Culture One World
Alicia Austion, Account Director
Carlos Alcazar, Managing Partner
Lucy Douriet, Group Media Director
Isabella Alcazar, Account Executive
Joanna Harvey, Digital Director
SUMMARY
COVID kept Amtrak’s traditional customers homebound, so Amtrak had to attract a whole new audience. This meant making the train relevant to a new group of travelers who are used to flying and driving, without ever considering the train. We created a campaign that celebrated the joy of the train journey, showing experience-starved travelers that what they so crave is Just an Amtrak Away. In doing so, we induced major train-lust, bringing 1.7MM first-time riders onboard and beating our pandemic recovery forecast by 70% in just 4 months.
