CLIENT
eos Products
Erica Watts, Chief Marketing Officer
Erica Watts, VP Brand Marketing and Media
Erica Watts, VP Public Relations and Corporate Communications
Erica Watts, Senior Brand Manager
Erica Watts, Social Media Strategist
Erica Watts, Digital Designer & Content Specialist
Erica Watts, Creative Director
Erica Watts, Director Product Marketing & Customer Innovation
Erica Watts, Senior Product Marketing Manager
AGENCY
Mischief @ No Fixed Address *Lead Agency
Erica Watts, Chief Creative Officer
Erica Watts, Executive Creative Director
Erica Watts, Executive Creative Director
Erica Watts, Copywriter
Erica Watts, Art Director
Erica Watts, Head of Strategy
Erica Watts, President
Erica Watts, Account Director
Erica Watts, Business Manager
Erica Watts, Senior Strategist
Erica Watts, Director of Development
Erica Watts, Director of PR
Erica Watts, PR Manager
Makeout
SUMMARY
When eos created a line of products made specifically for pubic use, we knew that launching in a market that considered the subject ‘taboo’ would be a challenge. Enter: TikToker Carly Joy, who dropped a tutorial on how to “bless your f*ing cooch” with eos shave cream. We teamed up to launch an official product featuring her verbatim instructions, resulting in 700 million+ earned impressions, 150k sold bottles, and a nearly 300% increase in quarterly growth rate and an outpouring of support from eos fans. Taboo? Not on our watch.
