CLIENT
StolenYouth
Patty Fleischman, Founder
AGENCY
Alan Brown, Co-Founder + Chairman
Maggie Boler, Senior Art Director
Maggie Boler, Designer
Maggie Boler, Project Manager
Maggie Boler, Executive Assistant
Allyson Paisley, Creative Director
Maggie Boler, Business Manager
Rob Scherzer, Senior Data Strategist
Eric Junes, Senior Production Artist + Digital Imaging Specialist
Mike Quirk, Digital Studio Manager
Maggie Boler, Technical Developer
Maggie Boler, Studio Artist
SUMMARY
Sugaring is one of the fastest growing onramps to sex trafficking. Using social listening tools, we stumbled into a world where wealthy exploiters use social media to aggressively groom youth under the guise of fast money, gifts and travel. Using a digital approach against them, we created a technology-enabled communications program to intercept exploiters and victims, hijacking the conversation. While our real goal was to save just one youth from a sugaring life, we have been able to intercept 10,750 conversations, de-platform 23 exploiters and remove 1,798 posts from Twitter.
