Johnson & Johnson Consumer Health

Sebastian Garcia-Vineyard, Senior Marketing Director and Studio Content Director, Neutrogena Studios
Tyler Rochwerg, Senior Manager, Digital Experience and Creative Content Lead, Neutrogena Studios
Jenni Evora, Communications Lead, Skin Health
Renee Cheng Yang, Head of Alternative Commercialization
Nkeruka Okonmah-Sanders, Director of HCP Marketing
Angelique Navarro, Former Communications Lead - Skin Health West
Katiria Butler, Senior Brand Manager

Fleishman Hillard *Lead Agency

Rebecca Laurien, Senior Vice President and Senior Partner at Omnicom PR Group
Tina Manzo, Senior Vice President
Paige Weber, Managing Supervisor
Nicole Zoulis, Senior Account Executive
Pritni Sandhu, Managing Supervisor
Mike Cearley, Global Managing Director
Greg Brown, Senior Vice President
Dom Johnson, Account Supervisor
Seth Minix, Account Supervisor

Passion Point Collective *Lead Agency

Marcus Peterzell, CEO
Amy Slotnick, Senior Vice President

J3

Florence

Google

Despite rising skin cancer rates, less than 40% of households purchase sunscreen. Consumers know they should be using sunscreen, but just don’t want to. Using entertainment, not advertising, the team at Neutrogena created a 37-minute documentary film (“In the Sun”) to emotionally move consumers to action when it comes to their personal sun safety. The film was viewed over 8 million times, resulting in the highest-selling, fastest-growing second quarter for the sun category in the last five years. 85% of viewers were more likely to do a skin cancer self-exam.