Walgreens

Laurie Blair, Vice President, Brand & Product Marketing
Rachel Bappert, Senior Marketing Manager
Samantha Okasinski, Senior Marketing Manager
Pat McLean, Chief Marketing Officer
Alexandra Brown, Manager, Pharmacy Communications
Kris Lathan, Corporate Communications

The Pharm Global *Lead Agency

Mel Routhier, Chief Creative Officer
Todd Brusnighan, Group Creative Director
Matt Bush, Associate Creative Director, Copy
Amy Turner, Executive Producer
Kendall McDougal, Account Director
Julie Hoffman, Group Director, Strategy & Insights
Ryan Shaw, Group Media Director
Kristal Herr, President, U.S. Market
Morgan Gozdecki, Associate Media Director
Sara Buckle, Senior Associate, Media Planning
Stephen Bernstein, Director of Business Affairs/Celebrity Talent Negotiations
Natalie Smith, Managing Director
Kelli Marcin, Account Manager
Kirsten Whipple, Executive Vice President, Communications
Jennifer Semetulskis, Senior Vice President, Communications
Rachel Riggs, Senior Manager, Strategy & Insights
John Staffen, Group Creative Director
Mike Siska, Executive Director, Strategy & Insights
Mebrulin Francisco, Senior Vice President, Data and Audience Enablement
Jessica Ware, Director of Media Planning
Mari Docter, Audience Strategy & Enablement
Jorge Brieva, Senior Copywriter
Susana Santacoloma, Group Director
Nat Montana, Integrated Project Manager
Emily Esparza, Group Director, Strategy & Insights

Friends at Work

Catherine Waller, Chief Brand Officer
Rob English, Chief Creative Officer

PrettyBird

Paul Hunter, Director & Co-Founder
Paul Hunter, Chief Executive Officer, Executive Producer
Paul Hunter, President, Executive Producer

Anonymous Content

Chris Sargent, Director
Lori Stonebraker, Executive Producer
SueEllen Clair, Executive Producer

Choreograph

Assia Abada, Senior Vice President, Data Science Strategy

COVID-19 is the health crisis of our time. As one of America’s leading pharmacies, Walgreens played a critical role in vaccinating the nation despite countless challenges, including scale, hesitancy, and equitable distribution. We needed breakthrough creative, a unifying rallying cry: “This Is Our Shot.” To enable precise targeting, we created a “Vaccine Readiness Model” that facilitated accurate prediction of individuals most likely to want a vaccine. A phased marketing approach allowed flexibility among ever-changing vaccine availability and consumer eligibility. Ultimately, we administered 34.6M COVID-19 vaccines, saving millions of lives.