CLIENT
GSK Consumer Healthcare
Renee Harris, Omnichannel Marketing Lead - Walmart
AGENCY
Meggan Josefczak, Account Director
Lindsey Campbell, Account Supervisor
Ashley Nixon, Art Director
Bill Wiechers, Creative Director
KeRi Massa, Senior Art Director
Debbi Barer, Copywriter
Emily Emrikson, Account Executive
Martha Villegas, Production Supervisor
Lauren LaDuke, Senior Project Manager
Publicis Media
SUMMARY
As 2020 unfolded, the US grappled with a global pandemic and a contentious rise in demand for social justice. In the wake of the heaviest year in recent memory, Walmart and TUMS came together with an uplifting campaign grounded in their shared values and commitment to spark change by launching a co-branded omnichannel program to authentically encourage cultural exploration through food. “Everyone’s Welcome at Our Table” surpassed expectations proving shoppers were yearning for a way to immerse themselves in a cultural experience through food without the discomfort of heartburn.