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Subway
Eat Fresh Refresh

RAN IN: United States

CLIENT
Subway

Carrie Walsh, Global CMO
Aileen Echenique, VP, Brand Creative + Activation
Robin Seward, SVP, Marketing Strategy & Planning
Jeff Stallings, VP, Media & Channels
Spencer Holmes, Director, Video and Digital
Natalie Baj, Sr. Manager, Social & Activations
Lorri Christou, VP, Public Relations
Brad Simon, Senior Director, Brand Communications
Shannon Stowers, Senior Director, Consumer & Product Insights
Claudia Guzman, Director of Brand Insights
Maria Hodgeson, Marketing Manager, Video & Digital
Audel Alvarez, Brand Creative Director

AGENCY
dentsuMB *Lead Agency

Ida Rezvani, Chief Client Officer
Matt Ian, EVP, Executive Creative Director
Lindsey Gonnella, SVP, Group Strategy Director
Shaheen Salimi, SVP, Group Account Director
Angela Johnson, EVP, Integrated Client Lead
Jason Stefanik, Executive Creative Director
John-James Richardson, Comms Planning Director
Kelly Harrington, VP, Account Management
Todd Scheifele, Executive Producer
Declan Barnes, ACD
Alex Augustinos, ACD
Russell Hendrie, ACD
Paul Bailey, ACD
Ricardo Pocci, ACD
Mark Leephaibul, ACD
Elizabeth Romme, Account Supervisor
Jack Mullenix, Sr. Producer
Samantha Carter, AAE


Carat *Lead Agency


Stephanie Adams, SVP, Media Planning
Lauren Ailts, Senior Director, Planning
Jayme Cangelosi, VP, Group Director, Video Investment
Stephanie Spelbrink, VP, Group Director
Hannah Jensen, Director National Video Investment


Jack Morton (IPG)


Lydia Kennedy, Vice President
Stephanie Caruso, VP, Creative Director


Current



UEG


Josh Barnes, VP, CLIENT MANAGEMENT
Sarah Parker, SVP


SUMMARY

Through the pandemic consumers have felt stagnation and an overwhelming desire to break from routine to experience something new and fresh. After nearly a decade of sales stagnation and consumer research, Subway found that consumers also saw the brand as stagnant and in need of a refresh. Subway was familiar with feeling stale. As a result, we identified that with Subway you have to refresh to be fresh. And with the Refresh campaign, we upended people’s expectations of Subway by hijacking consumers with our refreshed, quality ingredients and sandwiches.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Contests,Digital Mktg. – Influencers,Digital Mktg. – Location based,Digital Mktg. – Mobile,Digital Mktg. – Product Placement,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,OOH – Billboards,Public Relations,Sponsorships – Unique Opportunity,TV

Language: English