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Mobil 1
Protect Your Court

RAN IN: United States

CLIENT
ExxonMobil

Ranelle Fowler, Brand and Shopper Marketing Manager
Ranelle Fowler, Brand Manager – North America
Ranelle Fowler, Brand and Consumer Engagement Managaer
Ranelle Fowler, Global Motorsports and Sponsorship Advisor
Ryan Allen, Sr. Shopper Marketing Advisor

AGENCY
The Integer Group Dallas *Lead Agency

Ranelle Fowler, Associate Account Director
Ranelle Fowler, Creative Director
Ranelle Fowler, Sr Art Director
Ranelle Fowler, Sr Content Copywriter
Ranelle Fowler, Account Planner
Ranelle Fowler, Sr Designer- Retail
Ranelle Fowler, Media Supervisor
Ranelle Fowler, Content Designer eCommerce
Ranelle Fowler, Sr Director Experience Strategy
Ranelle Fowler, Print Production Mgr
Ranelle Fowler, Executive Creative Director
Ranelle Fowler, Group Creative Director
Ranelle Fowler, Sr Project Mgr
Ranelle Fowler, Media Director
Ranelle Fowler, Director, Insights & Strategy
Ranelle Fowler, Media Director
Ranelle Fowler, Insights & Strategy
Ranelle Fowler, Insights & Strategy
Ranelle Fowler, Group Creative Director
Ranelle Fowler, Group Creative Director
Ranelle Fowler, VP, Content Production
Ranelle Fowler, Video Production


GMR Marketing



SUMMARY

By leveraging data and insights to show the high indexing of DIY motor oil shoppers in sports gaming, Mobil 1 was able to differentiate from their competition as the Official Motor Oil of the NBA. By offering an NBA 2K21promotion that grasped onto an emerging trend of gaming, this through-the-line campaign brought a Mobil 1 brand experience to a captive audience that led to +300 million impressions and a comeback in Walmart sales at the buzzer in 2020.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Gaming,Digital Mktg. – Influencers,Digital Mktg. – Product Placement,Digital Mktg. – Social: Paid,Events,Public Relations,Retail Experience: Digital,Retail Experience: In Store,Sales Promotion, Couponing & Distribution,Influencer / Key Opinion Leader,Sponsorships – Entertainment,Sponsorships – Sports,Sponsorships – Unique Opportunity

Language: English