CLIENT
Nestlé Professional
Gina Morris Tohme, Senior Brand Manager
Lauren Budzar, Marketing Associate
Dana Jones, Marketing Associate
AGENCY
Alex Gabor, Senior Art Director
Adam Sykut, Senior Copywriter
Lindsay Moll, Associate Account Director
Sarah Behrens, VP, Account
Amanda Wanner, Senior Strategist
Miranda Radesic, Account Executive
Kathy Kluchurosky, VP, Print Production
Emily Bigelow, Production Artist
Gail Kay, EVP, Group Account Lead
Emily Dressler, Proofreader
Chris Delmonico, Senior Production Artist
Nicole Seifert, VP, Creative
Melvin Strobbe, EVP, Executive Creative Director
Julianne Hudson, VP, Marketing Science
Manuel Borde, Global Chief Creative Officer
Erin Neuhengen, Research Manager
Katrina Rubio, Account Executive
Jorge Morales, Motion Graphics Designer
SUMMARY
Nestlé Professional set out to become an always-on staple on college and university menus with its plant-based protein offerings under the Sweet Earth brand. They decided to win over the foodservice operators—who had shown a dwindling appetite for adding unproven items to the mix—by also winning over their customers. The Earth Day Every Day campaign drove high demand for plant-based dishes with students and, ultimately, with operators. Twenty-three operators participated in the campaign, with an impressive 56% agreeing to carry Sweet Earth indefinitely.
