Schwan's Consumer Brands

Daniel Jenniges, Marketing Manager
Andrea Furber, Marketing Director

Carmichael Lynch *Lead Agency

Eden Thompson, Planning Director
Tracy Krulich, Executive Media Director
Nellie Murray, Group Media Director
Sarah Scherbring, Group Account Director
Allison Hayes , Group Creative Director
Melissa Bakewell, Media Supervisor
Bob Ringer, Associate Social Director
Amanda Chaffin, Integrated Producer
Neil Goodspeed, Director of Media, Sr. Partner
Michaela Perz, Media Planner
Katie Anderson, Senior Media Planner
Marty Senn, Chief Creative Officer
Mackenzie Carlson, Senior Media Planner
Tom Sebanc, Creative Director
Chris Carlberg, Senior Art Director
Zach Johnson, Senior Writer
Loren Purcell, Designer
Kyle Johnson, Senior Art Director
Hanna Madren, Senior Account Manager
Lauren Fontaine, Senior Account Executive
Abby Minea, Project Manager
Orlee Tatarka, Head of Integrated Production
Dave Lewis, Integrated Producer
Vicki Oachs, Director of Business Affairs
Brenna Smithson, Director of Brand Planning

After a forced market exit, Pagoda fought to reclaim its place as the #1 Asian snacks brand in a saturated, stale, mom-targeted category with a $1.2 million budget. Rather than trying to get moms to stock up, we triggered a craving with a new, younger male target who was immersed in high-passion content while he was snacking. Partnering with his favorite creators we seamlessly integrated our creative idea “Put the egg rolls in!” into his snacking moments, connecting with him, driving sales & regaining leadership of the Asian snacks category.