Eaton Power Quality

Jack Morton Worldwide *Lead Agency

Jacqui Hamilton, Account Director
Alyssa Stern, Account Supervisor
Jon Boucher, Developer
Jessie Kalos, Senior Producer
Richard Shideler, VP, Group Creative Director
Sebastien Klein, SVP, Strategy Director
Zach DeLuca, Associate Creative Director, Copy
Chrissy Raftery, Associate Creative Director, Art
Hannah Paborsky, Strategist
Laurie Warden, Senior Strategy Director
Franny Reynolds, SVP, Executive Producer
Shaneck Reyes, Senior Production Coordinator
Corinne Hom, Associate Art Director
Michel Velasquez, Art Director

As a provider of IT power management solutions, Eaton needed to become top-of-mind with IT professionals as the pandemic stretched IT pros’ workloads to a breaking point. 60% of IT pros were experiencing more work anxiety than pre-pandemic. IT After Dark, a content hub with games, de-stressing resources and time-saving tools, gave IT pros the one thing their long days (and nights) had lost — a break —and earned Eaton a place in their hearts and minds, setting an all-time high of 65% brand familiarity among new contacts.