AGENCY
Grant Smith, CCO
Patrick Clifford, Creative Director
Meky Wong, Associate Creative Director
Desiree Bergquist, Associate Creative Director
Andy Ross, Director of Client Experience and Growth
Chris Rahill, Executive Director of Insights and Innovation
Kathryn Henriksen, Brand Strategy and Business Intelligence Director
David Jerrick, Account Supervisor
Teresa Hansen, Senior Project Manager
Chelsea Zipperer, Art Director
Tyler Larson, Senior Digital Media Strategist
Steve Wendling, Media Director
Alisa Maloney, Senior Media Strategist
Kathy Awe, Sr. Producer
Ditch Edit
Brody Howard, Creative Editor – Owner
Catch & Release
Lori Cook, C&R Account Director
Rafael Dalmau, C&R Project Manager
Anelka Shulkitas, C&R Curation Lead
Brent Lovell, C&R Clearance Lead
Joanne Jones, C&R Partnership Director
Becky Mandez, C&R Business Affairs
Cris Walters, C&R Clearances
SUMMARY
A small regional health plan goes up against giants like Anthem and United HealthCare to grow its Medicare member base. We wanted to
Be the brand that understands individuality, celebrating our differences while protecting what makes our lives truly ours: our health.
The result of the campaign: response grew significantly, and SHP had its best year in a decade, with 23% YOY enrollment growth.
