AGENCY
Natasha Jakubowski, Chief Innovation Officer
Sara Pollei, Senior Strategist
Elizabeth Bruneau, Senior Producer
Donnell Johnson, Creative Director
Kevin Lyons, Head of Design
Jennifer Leartanasan, Design Director
Garrett Chase, Senior Designer
Kristen Lohwasser, Group Business Director
Destanee Bonds, Account Supervisor
SUMMARY
Despite 40% of the population identifying as multicultural, Black and Brown skin has long been underserved in the skincare category. As a global skincare leader, Unilever had the resources and scale to meaningfully serve this need and community. We uncovered a lack of science-led, efficacious products serving the melanin-rich community and responded by creating MELÉ: a brand and line of products founded in The Science of Melanin-Rich Skin. MELÉ launched with immediate success -- outpacing initial sales expectations and becoming the most-awarded face care brand in the US.
¦Despite 40% of the population identifying as multicultural, Black and Brown skin has long been underserved in the skincare category. As a global skincare leader, Unilever had the resources and scale to meaningfully serve this need and community. We uncovered a lack of science-led, efficacious products serving the melanin-rich community and responded by creating MELÉ: a brand and line of products founded in The Science of Melanin-Rich Skin. MELÉ launched with immediate success -- outpacing initial sales expectations and becoming the most-awarded face care brand in the US.
