CLIENT
Old Navy
Amy Silver, Director Marketing
Jamie Gersch, SVP & CMO
Liat Weingarten, VP Marketing
Jeanine Celeste Pang, Director
AGENCY
Kristen Cavallo, CEO
Danny Robinson, Chief Creative Officer
Ashley Davis Marshall, SVP Executive Creative Director
Anne Marie Hite, SVP Group Creative Director
Sally Lee, Associate Creative Director
Jay Russaw-Levesque, Art Director
Courtney Tibbetts, Copywriter
Cristian Castiglia, Brand Strategist
Becky Brinkerhoff, Senior Copywriter
Elizabeth Paul, Chief Strategy Officer
Tasha Dean, SVP Managing Director of Production & Digital
Summer McClure, Designer
Pamela Mahan, VP/ Executive Content Producer
Kim Slowik, Executive Content Producer
Lucia Reynolds, Associate Producer
Molly McCarvill, Associate Producer
Liz Toms, SVP Group Account Director
Corinne Barrow, Senior Account Executive
DeeDee Hamad, Project Manager II
Jaclyn Ruelle, SVP/Managing Director, Cultural Impact & Brand Comms
Alison Brod Marketing + Communications
SUMMARY
Old Navy’s BodEquality revolutionized the shopping experience by becoming the first retailer to offer all women’s styles, in every size, with no price difference.
Post-BodEquality in Q3 2021, our shoppers saw our effort. We saw success at every level of the marketing funnel: Brand Awareness reached a record high score, we saw a +117% increase in customer acquisition, converted them 3X the rate of Old Navy’s average, and saw women’s customer engagement increase +63% from the 2019 benchmark, equaling a net 8% sales increase in Q3 2021.
