CLIENT
MDLIVE
David Zychinski, SVP Marketing
Jeremy Zuke, VP, Brand & Digital Marketing
Tim Sumption, Senior Director, Creative Services
David Zychinski, Chief Growth Officer
Bailey Smith, Marketing Manager
Amy Trow, Engagement Director
AGENCY
Rob Kottkamp, CCO
Matt Palmer, VP, Group Creative Director
Jordan Murphy, VP, Group Media Director
Craig Gaffney, VP, Group Strategy Director
Rachel Meyer, Director, Media Buying
Greg Smith, Director, Media + Commerce Planning
Elyse Kosakowski, Account Director
Sharon Napier, Chair & Founder
Elyse Kosakowski, SVP, Group Account Director
Melissa Smith, Director of Project and Resource Management
Samantha Bunn, Media Buyer
Brendan Vujcec, Media Coordinator
Andrew Burch, Media Coordinator
George Mazzoli, Director of Search
Megan Patrick, Associate Director Analytics
Darshi Mehta, Insights Analyst
Lisa Della Piana , Associate Creative Director
Jason Ziehm, Associate Creative Director
Isabel Drukker, Copywriter
Rob Warchol, Senior Art Director
Elyse Kosakowski, Sr Art Director
Elyse Kosakowski, Creative Supervisor
Matthew Spaull, Director, Gammut Productions
Danene DiCicco, Executive Producer
Wendy DiSalvo, Production Manager
Elaine Naum, SVP, Managing Director
Elyse Kosakowski, 3D Motion Designer
SUMMARY
Telehealth provider MDLIVE needed to reclaim the high utilization that came – and subsided – with the pandemic spike in usage in March/April 2020. A goal of hitting 150,000 visits per month while reducing Cost Per Consult from $20 to $15/visit. With media and messaging targeted to the highest-value audience, we launched our “now. that’s better.” campaign on June 1, 2021. By August 31, we outperformed objectives – achieving our first month with 150,000+ visits in 16 months, while reducing Cost Per Consult by 40% to $12/visit.
