CLIENT
General Mills
Anusha Gajaria, eCommerce Strategist
Mandy Kluesener, Assistant Manager, Customer Marketing, Kroger
Renee Long, Sr. Customer Marketing Manager | Kroger
AGENCY
Manuel Borde, Chief Creative Officer
Oswaldo Sa, Regional Creative Director
Alberto Triana, Creative Director
Federico Mariani, Creative Director
Michael May, Director I/T
Naomi Marcus, Strategy Director
Frank Stegmaier, VP, Group Creative Director
Lisa Barto, Account Supervisor
Cybil Foley, Account DirectorTucker Risom, Associate Director, Data & Innovation
Kerri Theobald, Project Manager
Aqib Khayer, Analyst
Adriana Rullan, Senior Art Director
James Phillips, EVP, Executive Creative Director
Amanda Blake, Senior Experience Designer
Thomas Mercurio, Associate Director, Project Managment
Nathan Morales, Associate Creative Director
Lexie Kircher, Senior Commerce Strategist
Lucas Pimenta, MOTION & CONTENT DESIGNER
Dariel Bogota, Motion & Content Designer
Mindshare
Jay Solway, Manager, Digital Investment Group
Patrick Rogers, Senior Associate, Digital Investment Group
Elana Cocke, Associate Director, Digital Investment
Carson Edmonds, Senior Associate, Programmatic
Mary Devine, Senior Associate, Programmatic
National Park Foundation
SUMMARY
To raise awareness of National Parks and encourage Kroger shoppers to support nature, we created a unique experience that lets shoppers support the Parks and save on their favorite Nature Valley products at Kroger. By scanning their special edition America the Beautiful Quarters, they can enter to win park passes, promoting education and continued conservation. Meanwhile, Nature Valley will donate to the National Park Foundation to protect the Parks experience for future generations of visitors.