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Rick and Morty
Wormageddon creates global engagement (and slays US Dragon)

RAN IN: United States

CLIENT
Warner Bros Discovery

AGENCY
Adult Swim *Lead Agency

Deena Beach, SVP Marketing
Patty Everett, Director Marketing
Jake Escobedo, SVP Creative Design
Brandon Lively, Director Creative Design
Eric Nelson, Director Creative Design
Elysse Salazar, Associate Director Creative Design
Gill Austin, VP Creative Production
Vanessa Palacios, Director Creative Production
Michael Cahill, VP Social media
Jill King, SVP Partnership Marketing
Tricia Melton, Chief Marketing Officer
Trey Wadsworth, Associate Director Creative Design
Brent Busby, Composer / Sound Designer
Sara Hardy, Sr. Editor Creative Production
Josh Skierski, Freelance Editor
Blaine Marowitz, Sr. Manager Digital Production
Nick Padovani, Director Digital Production
Veronica Sttivend-Angel, Project Manager Digital Production
Mario Piedra, Sr. Director Digital Production
Shane Dering, Sr. Designer Social Editing
Elijah Watkins, Associate Producer Social Music
Edward Poole, Sr. Director Partnership Marketing
Darren Katz, Sr. Manager Partnership Marketing
Erin Scruggs, Manager Partnership Marketing
Daphne Lin, Manager Partnership Marketing


XDA

Carol Fleming, Senior Account Director
Amy Williams, Executive Producer
Lucy Simmons, Executive Producer
Alex Pfander, Producer
Katelyn Thompson, Producer


Purple, Rock, Scissors

Mark Malta, VP of Experience
Matt Eagle, Director of Innovation
Elysse Romeo, Project Management


Golden Wolf

Rebekah Hamilton, Producer
Dotti Sinnott, Producer
Charles Bigeast, Creative
Ewen Stenhouse, Creative


RocketSlide Films

Tom Bingham, Director/Producer
Kevin Muir, Producer
Megan Fucci, Production Manager


SUMMARY

We needed to launch Rick and Morty Season 6 to US audience, while continuing to fuel global and brand growth. Instead of traditional advertising, an experience-led dynamic global stunt drove buzz, engagement and tune-in. Our goal: engage Rick and Morty fandom through an IRL participatory, globe-spanning ‘living episode’ stunt to generate excitement for the upcoming season. We teased fandom with a mystery, revealed large-scale IRL activations, created a global scavenger hunt, gained massive earned media - all driving to the Season 6 premiere.

CASE VIDEO


Language: English