Godiva Chocolatier

John Galloway , Chief Marketing Officer & President of the Americas
Lisa Russell, Global Director, Brand Communications & Activation
Melike Dundar, Global Head of Chocolate Category Marketing & Innovation

TracyLocke *Lead Agency

Dan Cishek, Executive Creative Director
Matthew Nevins , Creative Director
Holly Turner , Creative Director
Kristen Barnard , Executive Producer
Heather Hale, Client Service Director
Samantha Oman, Senior Account Executive
Michael Bartlett, Chief Client Officer
Phil Camarota , Chief Creative Officer
Jon Achar, Producer
Basil Inferrera, Associate Creative Director
Megan Reese , Senior Art Director
MaKenna McCants , Art Director
Bridgit Espinoza, Executive Director of Studio Production
Barbara Goodspeed, Studio Artist
Michelle Tisdale, Chief Data & Analytics Officer
Christy Pugh, Director, Analytics
Curt Monk, Chief Strategy Officer
Megan McMahon, SVP, Client Lead
Tom Meyers, President

Colangelo

Ketchum

Lianne Di Ubaldi, SVP
Jennifer Reinhard, Vice President, Media Group Manager

Lippe Taylor Group

Merkle

The Godiva Is Chocolate campaign catapulted Godiva into CPG where competitors had dominated for years. By repositioning Godiva as the solution to all shoppers’ everyday chocolate needs, we boldly took on the entire category, shattering stereotypes and reframing Godiva from a formal gifting chocolate to an everyday self-treat. While our competitors were still the epitome of gold, chocolate luxury, we flipped the script reaching a new, younger audience. Resulting in +43% distribution increase and a higher increase in sales vs. competitors, the campaign effectively step-changed the growth trajectory of Godiva.