Hyundai Motor America

José Muñoz, President & CEO
Angela Zepeda, Chief Marketing Officer
Kate Fabian, Director of Marketing Communications
Paul Meyers, Manager, Digital & Social Media Marketing
Tyler Branning, Analyst, Digital & Social Media Marketing

INNOCEAN USA *Lead Agency

Steve Jun, President & CEO
Barney Goldberg, SVP, Executive Creative Director
Cindy Scott, Chief Strategy Officer
Sean Gilpin, Chief Client Services Officer
Nicolette Spencer, SVP, Head of Content Production
Jeff Bossin, VP, Group Creative Director
Lori Martin, VP, Group Creative Director
Ryan Scott, VP, Group Creative Director
Jamin Duncan, Creative Director
Michelle Sapanaro, VP, Group Brand Director
Ryan Simpson, Creative Director
Jackie Barkhurst, ACD, Art Director
Nicole Macey, ACD, Art Director
Ebby St. Pierre, ACD, Art Director
Andrew Boyer, ACD, Copywriter
Blakeley Jones, Senior Copywriter
Brandon Poole, Senior Copywriter
Tiana Goston, Copywriter
Gordon Sang, Freelance Creative
Brian Siedband, Freelance Creative
Melissa Moore, VP, Executive Producer
Kristen Miller, Producer
Ben Gogley, SVP, Media
Alex Ornstein, VP, Media
Bryan DiBiagio, Brand Director
Jeremy Asselin, Sr. Brand Manager
Shareen Hill, Social Strategy Director
Erica Kim, Group Social Director
Lauren Hughes, Brand Manager
DeLaurian Burton, Brand Director
Anya Liddiard, Brand Strategy Director
Jason Reneman, Project Manager
Jenn Kennedy, Director of Business Affairs
Andres Recalde, Group Lead, Business Affairs
Tommy Yoshihara, Marketing Analytics Director

Canvas Worldwide

Transforming from Laggard to Leader IONIQ 5 was not your average vehicle launch; it was Hyundai’s moment to re-shape brand perception and lay the groundwork for a future of electric vehicle leadership. We achieved: Dramatic evolution of Hyundai brand, leapfrogging competitors in leadership perceptions. Leadership perceptions significantly increased overall brand opinion—a driver of sustainable, profitable growth.Strong vehicle demand and consequent sales.Attracted a younger, more affluent buyer.Paved the way for Hyundai to achieve aggressive goals of all-electric vehicle sales by 2040 and carbon neutrality by 2045.