Toyota Motor North America, U.S.A., Inc.

Jack Hollis, Group Vice President and General Manager, Toyota Division
Lisa Materazzo, Group Vice President, Toyota Marketing

Saatchi & Saatchi *Lead Agency

Jason Schragger, Chief Creative Officer
Fabio Costa, Executive Creative Director
Al Reid, Managing Director
Amy Turnbull, Group Account Director
Evan Ferrari, Group Planning Director
John Lisko, Executive Communications Director
Marc d'Avignon, Group Creative Director
Lalita Koehler, Chief Operations Officer
Rodrigo Vargas, Executive Producer
Mark Turner, Chief Strategy Officer
Hailey Marsh, Strategic Planning Director
Linda Daubson, Director, Business Affairs
Maryam Ohebsion, Associate Director, Business Affairs

Dentsu

Keiichi Higuchi, Chief Creative Officer
Keita Kimura, Group Planning Director
Keitaro Nagao, Account Director

Toyota set out to elevate the Paralympics by buying air time that didn’t exist. They created space to elevate the games and create a platform for mobility for all. Encouraging viewers to “Start Their Impossible” and telling the incredible stories of the US Paralympic athletes. Their spends increased US on air time for the Paralympics by 39% and opened up a single game to over 12 million viewers. As they continue their journey to mobility company, they continue to plant the seed that mobility matters for all.